EYES FIXED ON THE FUTURE

Helmut Fischer Senior Marketing Advisor

Known to many as Mister PUMA, Helmut Fischer was born in Herzogenaurach, Germany in 1949, just one year after the founding of PUMA in 1948. While this was a difficult time in Germany’s post-war history, Helmut had the great luck to grow up as neighbor to Armin Dassler, the son of PUMA’s founder Rudolf Dassler. Open and warm, Dassler treated Helmut like part of his family.